May 20, 2024  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

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RECR 522 - Sport Marketing and Sales

(3cr) This course features an in-depth look at the marketing practices, procedures and operations of professional, college and recreational sport organizations and enterprises. Students refine their marketing skills by examining the ways in which sport marketing organizations exercise promotions, marketing research, sponsorships and fund raising in the sport industry. Cross-listed MBA 522 . Prerequisites: Graduate standing.



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