Dec 26, 2024  
2020-2021 Shepherd University Catalog 
    
Catalog Navigation
  Catalog Home

  Welcome
  Shepherd University General Information
  Liberal Arts Experience: LEAP
  Admissions
  Prior Learning Assessment and Transfer of Credit
  Advising
  Academic Policies
  Expenses and Financial Assistance
  Student Affairs
  Programs and Activities

  Colleges/Departments/Programs
  Programs of Study
  Courses by Department
  Courses by Subject

  Graduate Studies

  Persons to Whom Inquiries May be Directed
  Faculty
  Directory
  Policy of Nondiscrimination
  Comments? Questions?
  Academic Calendar 2020-2021
  My Portfolio
HELP
2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MBA 504 - Non-profit and Service Marketing

(3cr) This course concentrates on the differences between the for-profit environment and the non-profit sector, including healthcare, human services, government, religion and utilities. It reviews the traditional elements of marketing and their application in a non-profit/service environment. It concentrates on the intangible aspects and customer focus of service marketing and teaches the tools and strategies needed to succeed in a service industry using a combination of lecture, interactive exercises and guest speakers from local service organizations.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)