Nov 24, 2024  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BADM 411 - New Venture Creation

(3cr) Comprehensive exploration of the various tools, documents, and subject materials utilized to start and grow a venture; includes the entrepreneurial perspective, opportunity identification, business model creation, customer discovery, customer generation, market and industry analysis, integrate marketing, feasibility analysis, organizational design and staffing, operational requirements, developing the business/marketing/financial organizational plans, and financing the new venture.  Previously titled Entrepreneurship and New Venture Formation. Prerequisites: BADM 311  and BADM 370 .



Add to Portfolio (opens a new window)