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    Shepherd University
  Jan 17, 2018
2017-2018 Shepherd University Catalog
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COMM 470 - Strategic Campaigns

(3cr) This course expands upon the study of public relations by examining and critiquing public relations campaigns. Students build upon skills developed in Public Relations Principles and Communication Research to advance their knowledge of the process of planning, executing, and evaluating strategic campaigns. Prerequisites: COMM 321 , and one of the following:  COMM 322 , COMM 335 , or COMM 435 ; or permission of instructor.

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