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    Shepherd University
  Nov 23, 2017
2017-2018 Shepherd University Catalog
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COMM 321 - Public Relations Principles

(3cr) An introduction to the principles, concepts, theoretical underpinnings, and emerging trends in public relations. Students learn the responsibilities and functions of the public relations practitioner, examine various career paths, and are introduced to the strategic communication concentration in the Department of Communication.  The course explores public relations impacts on organizations and society, the history and development of public relations, and key ethical considerations the industry faces. Emphasis is placed on the fundamentals of the strategic process of public relations.

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