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2024-2025 Shepherd University Catalog
Communication and New Media, B.A. or B.S.
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Shepherd University offers a program in communication leading to the bachelor of arts or the bachelor of science degree. The Department of Mass Communications at Shepherd University fosters student learning through personal empowerment and achievement using technological skills, intellectual challenges, and cultural insights to contribute to students’ understanding of culture, community, and self.
The purpose of the communication program includes the following:
1. To expose the student to the theory and practice of communication and digital media.
2. To provide students an educational foundation in broadcast and digital media technologies including video, audio, animation, web design, game design, social media, strategic communication, and media studies.
3. To prepare students for continuing studies and employment at all levels of media (from production to management, mass to micromedia) through a rigorous program of cultural studies and computer-mediated communication.
Students take core classes, elective practicum and capstone sequences, and choose one of four concentrations: 1) digital filmmaking, 2) communication studies, 3) journalism, or 4) strategic communication. The Department of Mass Communications also offers minors in Communication Studies and Journalism .
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Curriculum for a Bachelor of Arts, Major in Communication and New Media
Required courses, 39 + 12 Language Hours:
In addition to the 39 required COMM credits, students pursuing the Bachelor of Arts must satisfy the B.A. Foreign Language Requirement . Students take core classes, elective practicum and capstone sequences, and choose one of four concentrations: 1) digital filmmaking, 2) communication studies, 3) journalism, or 4) strategic communication.
Required core courses, 18 Hours:
Students must complete lower-level core courses before taking 400-level courses. However, students are encouraged to begin taking their concentration courses concurrently. Select one concentration, 12 Hours:
Digital filmmaking concentration, 12 Hours:
Communication Studies concentration, 12 Hours:
- Select any 9 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (9)
Journalism concentration, 12 Hours:
Strategic Communication concentration, 12 Hours:
Required practicum** (one course from the following), 3 Hours:
Required capstone courses, 6 Hours:
Four-Year Course Progression
Communication and New Media, B.A.
| FALL |
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FIRST YEAR |
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SPRING |
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FIRST YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| Core Curriculum |
1 |
First-Year Experience (FYEX) |
1 |
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Core Curriculum |
1 |
ENGL 102 or 103 |
3 |
| Core Curriculum |
1 |
ENGL 101 |
3 |
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Core Curriculum |
1 |
Mathematics (MS) |
3 |
| GSPE 210 |
2 |
Fitness for Life (WE) |
3 |
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Core Curriculum |
2 |
Choose SO-CK with advisor |
3 |
| Core Curriculum |
1 |
History |
3 |
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Core Curriculum |
2 |
Choose AR with advisor |
3 |
| Core Curriculum |
2 |
Choose HM-GL with advisor |
3 |
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Core Curriculum |
2 |
Choose SO-MD with advisor |
3 |
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Elementary Modern Language I |
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Elementary Modern Language II |
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| Elective |
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Elective |
2 |
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COMM 203 |
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Communication and New Media |
3 |
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TOTAL |
15 |
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TOTAL |
15 |
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| FALL |
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SECOND YEAR |
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SPRING |
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SECOND YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| Core Curriculum |
1 |
Lab Science (LS) |
4 |
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Core Curriculum |
1 |
Lab Science (LS) |
4 |
| Core Curriculum |
2 |
Choose SO-CK with advisor |
3 |
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Core Curriculum |
2 |
Choose HM with advisor |
3 |
| Core Curriculum |
2 |
Choose HM with advisor |
3 |
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COMM 352 |
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Computer-Mediated Communication |
3 |
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Intermediate Modern Language I |
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COMM 305 |
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History of TV |
3 |
| COMM 302 |
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Narrative Script Writing OR |
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Core Curriculum |
2 |
Choose SO-MD with advisor |
3 |
| COMM 304 |
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Hilstory of Film (WM) |
3 |
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Intermediate Modern Language II |
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| Elective |
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Elective |
1 |
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TOTAL |
16 |
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TOTAL |
14 |
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| FALL |
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THIRD YEAR |
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SPRING |
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THIRD YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| COMM |
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300-level Concentration |
3 |
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COMM |
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300-level Concentration |
3 |
| COMM |
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300-level Concentration |
3 |
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COMM |
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300-level Concentration |
3 |
| COMM |
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Practicum |
3 |
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Minor |
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Minor |
3 |
| Minor |
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Minor |
3 |
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Minor |
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Minor |
3 |
| COMM 406 |
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Advertising and Imagery OR |
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COMM 406 |
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Advertising and Imagery |
3 |
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Minor |
3 |
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TOTAL |
15 |
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TOTAL |
15 |
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| FALL |
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FOURTH YEAR |
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SPRING |
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FOURTH YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| COMM 400 |
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Media Law and Ethics |
3 |
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COMM |
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Internship, Co-op, or Seminar |
3 |
| COMM 403 |
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Media Studies |
3 |
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COMM 461 |
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Senior Capstone Project |
2 |
| COMM 420 |
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Advanced Production |
3 |
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COMM |
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Concentration or Minor |
9 |
| Minor |
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Minor |
3 |
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TOTAL |
14 |
| COMM |
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Concentration or Minor |
3 |
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| COMM 451 |
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Senior Capstone Preparation |
1 |
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TOTAL |
16 |
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DEGREE TOTAL |
120 |
| June 17, 2016 |
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Curriculum for a Bachelor of Science, Major in Communication and New Media
Required courses, 45 Hours:
Students take core classes, elective practicum and capstone sequences, and choose one of four concentrations: 1) digital filmmaking, 2) communication studies, 3) journalism, or 4) strategic communication.
Required core courses, 21 Hours:
Students must complete lower-level core courses before taking 400-level courses. However, students are encouraged to begin taking their concentration courses concurrently. Select one concentration, 15 Hours:
Digital Filmmaking Concentration, 15 Hours:
Communication Studies concentration, 15 Hours:
- Select any 12 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (12)
Journalism concentration, 15 Hours:
Strategic Communication concentration, 15 Hours:
Required practicum ** (one course from the following), 3 Hours:
Required capstone courses, 6 Hours:
Note(s):
**Students may take practicum courses three times for a total of nine credit hours. The first three hours count toward a major and any additional hours are counted as general electives.
***COMM 403 - Media Studies , COMM 404 - Gender and Film , and COMM 406 - Advertising and Imagery are also electives in the women’s studies minor.
****COMM 399 Special Topics and COMM 402 - Seminar in Communications are courses in new technologies, course content, or faculty research and publication. These courses may be taken more than one time if the topics or instructors are different. These classes may be used as substitutions for courses in the regular catalog; please obtain permission to substitute a course from the department chair prior to registration.
Four-Year Course Progression
Communication and New Media, B.S.
| FALL |
|
FIRST YEAR |
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SPRING |
|
FIRST YEAR |
|
| Sub./Course No. |
Tier |
Title |
Credit |
|
Sub./Course No. |
Tier |
Title |
Credit |
| Core Curriculum |
1 |
First-Year Experience (FYEX) |
1 |
|
Core Curriculum |
1 |
ENGL 102 or 103 |
3 |
| Core Curriculum |
1 |
ENGL 101 |
3 |
|
Core Curriculum |
1 |
Mathematics (MA) |
3 |
| GSPE 210 |
2 |
Fitness for Life (WE) |
3 |
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Core Curriculum |
2 |
Choose SO-CK with advisor |
3 |
| Core Curriculum |
1 |
History |
3 |
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Core Curriculum |
2 |
Choose AR with advisor |
3 |
| Core Curriculum |
2 |
Choose HM-GL with advisor |
3 |
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COMM 203 |
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Communication and New Media |
3 |
| Elective |
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Elective (BS) |
2 |
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TOTAL |
15 |
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TOTAL |
15 |
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| FALL |
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SECOND YEAR |
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SPRING |
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SECOND YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| Core Curriculum |
1 |
Lab Science (LS) |
4 |
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Core Curriculum |
1 |
Lab Science (LS) |
4 |
| Core Curriculum |
2 |
Choose SO-CK with advisor |
3 |
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COMM 352 |
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Computer-Mediated Communication |
3 |
| COMM 302 |
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Narrative Scriptwriting OR |
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COMM 305 |
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History of TV |
3 |
| COMM 304 |
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History of Film (WM) |
3 |
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Elective |
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Elective (BS) |
3 |
| Elective |
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Elective (BS) |
3 |
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Elective |
|
Elective (BS) |
2 |
| Elective |
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Elective |
2 |
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TOTAL |
15 |
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TOTAL |
15 |
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| FALL |
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THIRD YEAR |
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SPRING |
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THIRD YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| COMM |
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300-level Concentration |
3 |
|
COMM |
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300-level Concentration |
3 |
| COMM |
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300-level Concentration |
3 |
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COMM |
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300-level Concentration |
3 |
| COMM |
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Practicum |
3 |
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Minor |
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Minor |
3 |
| Minor |
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Minor |
3 |
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Minor |
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Minor |
3 |
| COMM 406 |
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Advertising and Imagery OR |
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COMM 406 |
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Advertising and Imagery |
3 |
| Minor |
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Minor |
3 |
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TOTAL |
15 |
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TOTAL |
15 |
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| FALL |
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FOURTH YEAR |
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SPRING |
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FOURTH YEAR |
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| Sub./Course No. |
Tier |
Title |
Credit |
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Sub./Course No. |
Tier |
Title |
Credit |
| COMM 400 |
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Media Law and Ethics |
3 |
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COMM |
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Internship, Co-op, or Seminar |
3 |
| COMM 403 |
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Media Studies |
3 |
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COMM 461 |
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Senior Capstone Project |
2 |
| COMM 420 |
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Advanced Production |
3 |
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COMM |
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Concentration or Minor |
9 |
| Minor |
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Minor |
3 |
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TOTAL |
14 |
| COMM |
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Concentration or Minor |
3 |
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| COMM 451 |
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Senior Capstone Preparation |
1 |
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TOTAL |
16 |
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DEGREE TOTAL |
120 |
| June 17, 2016 |
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