Jun 04, 2026  
2026-2027 Shepherd University Catalog 
    
2026-2027 Shepherd University Catalog
Add to Portfolio (opens a new window)

COMM 470 - Strategic Campaigns

(3cr) This course expands upon the study of public relations by examining and critiquing public relations campaigns. Students build upon skills developed in Public Relations Principles and Communication Research to advance their knowledge of the process of planning, executing, and evaluating strategic campaigns. Prerequisites: Any one of the following: COMM 306 COMM 321 COMM 322 , COMM 335 COMM 406 ,or COMM 435 ; or permission of instructor.



Add to Portfolio (opens a new window)