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    Shepherd University
  Jan 17, 2018
2017-2018 Shepherd University Catalog
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MBA 522 - Sport Marketing and Sales

(3cr) This course features an in-depth look at the marketing practices, procedures and operations of professional, college and recreational sport organizations and enterprises. Students refine their marketing skills by examining the ways in which sport marketing organizations exercise promotions, marketing research, sponsorships and fund raising in the sport industry. Cross-listed RECR 522 . Prerequisites: Graduate standing.

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