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    Shepherd University
  Jan 17, 2018
2017-2018 Shepherd University Catalog
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MBA 503 - Fundraising and Grant Writing

(3cr) This course presents the principles, tools, and techniques of fundraising using a marketing foundation and a study of why individuals and corporations donate. It will encompass networking, marketing, leadership, volunteerism, financial management, governance, advocacy, the principles of fundraising, and the tools and techniques to be used in fundraising such as, "the case statement," grant writing, annual gift campaigns, planned giving, capital campaigns, and special events.

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