May 29, 2020  
2017-2018 Shepherd University Catalog 
    
2017-2018 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 396 - Marketing Research

(3 cr) Nature and uses of marketing research in business; methods of collecting, analyzing and interpreting data for business decisions, with specific application to problems in marketing; development of research questions, setting research objectives, and implementing research. Previously numbered BADM 405. Prerequisites: BADM 340  and BADM 224 .



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