Nov 23, 2024  
2013-2014 Shepherd University Catalog 
    
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2013-2014 Shepherd University Catalog [ARCHIVED CATALOG]

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MBA 503 - Fundraising and Grant Writing

(3cr) This course presents the principles, tools, and techniques of fundraising using a marketing foundation and a study of why individuals and corporations donate. It will encompass networking, marketing, leadership, volunteerism, financial management, governance, advocacy, the principles of fundraising, and the tools and techniques to be used in fundraising such as, “the case statement,” grant writing, annual gift campaigns, planned giving, capital campaigns, and special events.


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