Jul 09, 2020  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog
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BADM 365 - Promotional Strategy

(3 cr) Exploration of promotion as a tool for making decisions; including advertising, personal selling, public relations and publicity, alternative media, event planning and sales promotion; techniques in enhancing creativity, critical thinking, and communication skills. Prerequisites: BADM 340 .



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