Jul 09, 2020  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog
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BADM 340 - Principles of Marketing

(3cr) Exploration of the activities and managerial decisions involved in the provision of products and/or services to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix decision variables, and social and ethical issues.  Previously titled Marketing.



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