Oct 26, 2020  
2019-2020 Shepherd University Catalog 
    
2019-2020 Shepherd University Catalog [ARCHIVED CATALOG]

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MBA 548 - Select Topics Applied Business I

(3 cr) The purpose of this unit is to expose practicing sales and marketing professionals in the graduate program to a series of new, academically challenging and pragmatic issues that they can apply in their chosen sales and marketing profession. This is an advanced unit, so it is expected that students will focus on their careers and apply sales and marketing tactics to stand out from the crowd. This unit will utilize a collage of the top academic theorists and professionals to cover the varying issues.



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