Jun 06, 2020  
2019-2020 Shepherd University Catalog 
    
2019-2020 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 395 - Consumer Behavior

(3 cr) Application of behavioral science designed to provide in-depth knowledge of the fundamental theories and concepts of consumer behavior, with an emphasis on consumers in the marketplace as individuals, as decision makers, and as influenced by culture; analysis influence of psychological, sociological, and cultural factors on the behavior of consumers and industrial buyers. Prerequisites: BADM 340 .



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