Oct 11, 2024  
2021-2022 Shepherd University Catalog 
    
2021-2022 Shepherd University Catalog [ARCHIVED CATALOG]

Communication and New Media, B.A. or B.S.


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Shepherd University offers a program in communication leading to the bachelor of arts or the bachelor of science degree. The Department of Mass Communications at Shepherd University fosters student learning through personal empowerment and achievement using technological skills, intellectual challenges, and cultural insights to contribute to students’ understanding of culture, community, and self.

The purpose of the communication program includes the following:

1. To expose the student to the theory and practice of communication and digital media.

2. To provide students an educational foundation in broadcast and digital media technologies including video, audio, animation, web design, game design, social media, strategic communication, and media studies.

3. To prepare students for continuing studies and employment at all levels of media (from production to management, mass to micromedia) through a rigorous program of cultural studies and computer-mediated communication.

Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations: 1) digital filmmaking, 2) communication studies or 3) strategic communication. The Department of Mass Communications also offers minors in Communication Studies  and Journalism .

 

Curriculum for a Bachelor of Arts, Major in Communication and New Media


Required courses, 39 + 12 Language Hours:


In addition to the 39 required COMM credits, students pursuing the Bachelor of Arts must satisfy the B.A. Foreign Language Requirement  . Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations: 1) digital filmmaking, 2) communication studies, or 3) strategic communication.

Required core courses, 18 Hours:


Students must complete lower-level core courses before taking 400-level courses.  However, students are encouraged to begin taking their concentration courses concurrently.

Select one concentration, 12 Hours:


Digital filmmaking concentration, 12 Hours:


Communication Studies concentration, 12 Hours:


 

  • Select any 9 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (9)

Strategic Communication concentration, 12 Hours:


Required practicum** (one course from the following), 3 Hours:


Four-Year Course Progression


Communication and New Media, B.A.
FALL   FIRST YEAR     SPRING   FIRST YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
Core Curriculum 1 First-Year Experience (FYEX) 1   Core Curriculum 1 ENGL 102 or 103 3
Core Curriculum 1 ENGL 101 3   Core Curriculum 1 Mathematics (MS) 3
GSPE 210 2 Fitness for Life (WE) 3   Core Curriculum 2 Choose SO-CK with advisor 3
Core Curriculum 1 History 3   Core Curriculum 2 Choose AR with advisor 3
Core Curriculum 2 Choose HM-GL with advisor 3   Core Curriculum 2 Choose SO-MD with advisor 3
    Elementary Modern Language I         Elementary Modern Language II  
Elective   Elective 2   COMM 203   Communication and New Media 3
    TOTAL 15       TOTAL 15
         
FALL   SECOND YEAR     SPRING   SECOND YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
Core Curriculum 1 Lab Science (LS) 4   Core Curriculum 1 Lab Science (LS) 4
Core Curriculum 2 Choose SO-CK with advisor 3   Core Curriculum 2 Choose HM with advisor 3
Core Curriculum 2 Choose HM with advisor 3   COMM 352   Computer-Mediated Communication 3
    Intermediate Modern Language I     COMM 305   History of TV 3
COMM 302   Narrative Script Writing OR     Core Curriculum 2 Choose SO-MD with advisor 3
COMM 304   Hilstory of Film (WM) 3       Intermediate Modern Language II  
Elective   Elective 1       TOTAL 16
    TOTAL 14          
         
FALL   THIRD YEAR     SPRING   THIRD YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
COMM   300-level Concentration 3   COMM   300-level Concentration 3
COMM   300-level Concentration 3   COMM   300-level Concentration 3
COMM   Practicum 3   Minor   Minor 3
Minor   Minor 3   Minor   Minor 3
COMM 406   Advertising and Imagery OR     COMM 406   Advertising and Imagery 3
    Minor 3       TOTAL 15
    TOTAL 15          
         
FALL   FOURTH YEAR     SPRING   FOURTH YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
COMM 400   Media Law and Ethics 3   COMM   Internship, Co-op, or Seminar 3
COMM 403   Media Studies 3   COMM 461   Senior Capstone Project 2
COMM 420   Advanced Production 3   COMM   Concentration or Minor 9
Minor   Minor 3       TOTAL 14
COMM   Concentration or Minor 3          
COMM 451   Senior Capstone Preparation 1          
    TOTAL 16       DEGREE TOTAL 120
June 17, 2016                
                 

 

Curriculum for a Bachelor of Science, Major in Communication and New Media


Required courses, 45 Hours:


Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations:  1) digital filmmaking, 2) communication studies, or 3) strategic communication.

Required core courses, 21 Hours:


Students must complete lower-level core courses before taking 400-level courses.  However, students are encouraged to begin taking their concentration courses concurrently.

Select one concentration, 15 Hours:


Digital Filmmaking Concentration, 15 Hours:


Communication Studies concentration, 15 Hours:


  •  Select any 12 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (12)

 

Strategic Communication concentration, 15 Hours:


Required practicum ** (one course from the following), 3 Hours:


Note(s):


**Students may take practicum courses three times for a total of nine credit hours. The first three hours count toward a major and any additional hours are counted as general electives.

***COMM 403 - Media Studies  COMM 404 - Gender and Film , and COMM 406 - Advertising and Imagery  are also electives in the women’s studies minor.

****COMM 399 Special Topics and COMM 402 - Seminar in Communications  are courses in new technologies, course content, or faculty research and publication. These courses may be taken more than one time if the topics or instructors are different. These classes may be used as substitutions for courses in the regular catalog; please obtain permission to substitute a course from the department chair prior to registration.

Four-Year Course Progression


Communication and New Media, B.S.
FALL   FIRST YEAR     SPRING   FIRST YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
Core Curriculum 1 First-Year Experience (FYEX) 1   Core Curriculum 1 ENGL 102 or 103 3
Core Curriculum 1 ENGL 101 3   Core Curriculum 1 Mathematics (MA) 3
GSPE 210 2 Fitness for Life (WE) 3   Core Curriculum 2 Choose SO-CK with advisor 3
Core Curriculum 1 History 3   Core Curriculum 2 Choose AR with advisor 3
Core Curriculum 2 Choose HM-GL with advisor 3   COMM 203   Communication and New Media 3
Elective   Elective (BS) 2       TOTAL 15
    TOTAL 15          
         
FALL   SECOND YEAR     SPRING   SECOND YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
Core Curriculum 1 Lab Science (LS) 4   Core Curriculum 1 Lab Science (LS) 4
Core Curriculum 2 Choose SO-CK with advisor 3   COMM 352   Computer-Mediated Communication 3
COMM 302   Narrative Scriptwriting OR     COMM 305   History of TV 3
COMM 304   History of Film (WM) 3   Elective   Elective (BS) 3
Elective   Elective (BS) 3   Elective   Elective (BS) 2
Elective   Elective 2       TOTAL 15
    TOTAL 15          
         
FALL   THIRD YEAR     SPRING   THIRD YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
COMM   300-level Concentration 3   COMM   300-level Concentration 3
COMM   300-level Concentration 3   COMM   300-level Concentration 3
COMM   Practicum 3   Minor   Minor 3
Minor   Minor 3   Minor   Minor 3
COMM 406   Advertising and Imagery OR     COMM 406   Advertising and Imagery 3
Minor   Minor 3       TOTAL 15
    TOTAL 15          
         
FALL   FOURTH YEAR     SPRING   FOURTH YEAR  
Sub./Course No. Tier Title Credit   Sub./Course No. Tier Title Credit
COMM 400   Media Law and Ethics 3   COMM   Internship, Co-op, or Seminar 3
COMM 403   Media Studies 3   COMM 461   Senior Capstone Project 2
COMM 420   Advanced Production 3   COMM   Concentration or Minor 9
Minor   Minor 3       TOTAL 14
COMM   Concentration or Minor 3          
COMM 451   Senior Capstone Preparation 1          
    TOTAL 16       DEGREE TOTAL 120
June 17, 2016                

 

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