Nov 24, 2024

2021-2022 Shepherd University Catalog

2021-2022 Shepherd University Catalog [ARCHIVED CATALOG]

Communication and New Media, B.A. or B.S.

Shepherd University offers a program in communication leading to the bachelor of arts or the bachelor of science degree. The Department of Mass Communications at Shepherd University fosters student learning through personal empowerment and achievement using technological skills, intellectual challenges, and cultural insights to contribute to students’ understanding of culture, community, and self.

The purpose of the communication program includes the following:

1. To expose the student to the theory and practice of communication and digital media.

2. To provide students an educational foundation in broadcast and digital media technologies including video, audio, animation, web design, game design, social media, strategic communication, and media studies.

3. To prepare students for continuing studies and employment at all levels of media (from production to management, mass to micromedia) through a rigorous program of cultural studies and computer-mediated communication.

Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations: 1) digital filmmaking, 2) communication studies or 3) strategic communication. The Department of Mass Communications also offers minors in Communication Studies and Journalism .

Curriculum for a Bachelor of Arts, Major in Communication and New Media

Required courses, 39 + 12 Language Hours:

In addition to the 39 required COMM credits, students pursuing the Bachelor of Arts must satisfy the B.A. Foreign Language Requirement . Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations: 1) digital filmmaking, 2) communication studies, or 3) strategic communication.

Required core courses, 18 Hours:

Students must complete lower-level core courses before taking 400-level courses. However, students are encouraged to begin taking their concentration courses concurrently.

COMM 203 - Communication and New Media (3 cr)
COMM 302 - Narrative Screenwriting (3 cr)
OR COMM 335 - Writing Across Platforms (3cr)
COMM 304 - History of Film (3 cr)
OR COMM 305 - History of TV (3 cr)
OR COMM 306 - History of Advertising (3cr)
COMM 352 - Computer-Mediated Communication (3 cr)
Select 6 credits from the following:
COMM 402 - Seminar in Communications (3cr)
COMM 403 - Media Studies (3 cr) ***
COMM 404 - Gender and Film (3cr) ***
COMM 406 - Advertising and Imagery (3 cr) ***

Select one concentration, 12 Hours:

Digital filmmaking concentration, 12 Hours:

Select 9 credits from the following:
COMM 329 - Sound Design (3 cr)
COMM 350 - Digital Filmmaking (3 cr)
COMM 333 - Music Video (3 cr)
COMM 343 - Graphic Novel (3 cr)
COMM 345 - Animation and Communication (3 cr)
COMM 346 - Motion Graphics (3 cr)
COMM 347 - Special Effects (3cr)
COMM 354 - Experimental Video (3 cr)
COMM 356 - Elements of Film (3cr)
COMM 360 - TV Production (3 cr)
One course from strategic communication concentration (3)
Required:
COMM 420 - Advanced Production (3 cr)

Communication Studies concentration, 12 Hours:

Select any 9 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (9)

Required:
COMM 420 - Advanced Production (3 cr)
OR COMM 447 - Advanced Internet Media (3 cr)
OR COMM 470 - Strategic Campaigns (3cr)

Strategic Communication concentration, 12 Hours:

Select 9 credits from the following:
COMM 321 - Public Relations Principles (3cr)
COMM 322 - Social Media (3cr)
COMM 435 - Media and Audience Analytics (3cr)
One course from the Digital Filmmaking concentration (3cr)
Required:
COMM 470 - Strategic Campaigns (3cr)
OR COMM 447 - Advanced Internet Media (3 cr)

Required practicum** (one course from the following), 3 Hours:

COMM 348 - News Practicum (3 cr)
COMM 349 - New Media Practicum (3 cr)
COMM 326 - Radio Practicum (3cr)

Required capstone courses, 6 Hours:

COMM 450 - Internship in Communication (3cr)
OR COMM 392 - Cooperative Education in Communications (1-6 cr)
OR COMM 402 - Seminar in Communications (3cr) ****
COMM 451 - Senior Capstone Preparation (1cr)
COMM 461 - Senior Capstone Project (2cr)

Four-Year Course Progression

**Communication and New Media, B.A.**
FALL		FIRST YEAR		SPRING		FIRST YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
Core Curriculum	1	First-Year Experience (FYEX)	1	Core Curriculum	1	ENGL 102 or 103	3
Core Curriculum	1	ENGL 101	3	Core Curriculum	1	Mathematics (MS)	3
GSPE 210	2	Fitness for Life (WE)	3	Core Curriculum	2	Choose SO-CK with advisor	3
Core Curriculum	1	History	3	Core Curriculum	2	Choose AR with advisor	3
Core Curriculum	2	Choose HM-GL with advisor	3	Core Curriculum	2	Choose SO-MD with advisor	3
		Elementary Modern Language I				Elementary Modern Language II
Elective		Elective	2	COMM 203		Communication and New Media	3
		TOTAL	15			TOTAL	15

FALL		SECOND YEAR		SPRING		SECOND YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
Core Curriculum	1	Lab Science (LS)	4	Core Curriculum	1	Lab Science (LS)	4
Core Curriculum	2	Choose SO-CK with advisor	3	Core Curriculum	2	Choose HM with advisor	3
Core Curriculum	2	Choose HM with advisor	3	COMM 352		Computer-Mediated Communication	3
		Intermediate Modern Language I		COMM 305		History of TV	3
COMM 302		Narrative Script Writing OR		Core Curriculum	2	Choose SO-MD with advisor	3
COMM 304		Hilstory of Film (WM)	3			Intermediate Modern Language II
Elective		Elective	1			TOTAL	16
		TOTAL	14

FALL		THIRD YEAR		SPRING		THIRD YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
COMM		300-level Concentration	3	COMM		300-level Concentration	3
COMM		300-level Concentration	3	COMM		300-level Concentration	3
COMM		Practicum	3	Minor		Minor	3
Minor		Minor	3	Minor		Minor	3
COMM 406		Advertising and Imagery OR		COMM 406		Advertising and Imagery	3
		Minor	3			TOTAL	15
		TOTAL	15

FALL		FOURTH YEAR		SPRING		FOURTH YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
COMM 400		Media Law and Ethics	3	COMM		Internship, Co-op, or Seminar	3
COMM 403		Media Studies	3	COMM 461		Senior Capstone Project	2
COMM 420		Advanced Production	3	COMM		Concentration or Minor	9
Minor		Minor	3			TOTAL	14
COMM		Concentration or Minor	3
COMM 451		Senior Capstone Preparation	1
		TOTAL	16			DEGREE TOTAL	120
June 17, 2016

Curriculum for a Bachelor of Science, Major in Communication and New Media

Required courses, 45 Hours:

Students take core classes, elective practicum and capstone sequences, and choose one of three concentrations: 1) digital filmmaking, 2) communication studies, or 3) strategic communication.

Required core courses, 21 Hours:

Students must complete lower-level core courses before taking 400-level courses. However, students are encouraged to begin taking their concentration courses concurrently.

COMM 203 - Communication and New Media (3 cr)
COMM 302 - Narrative Screenwriting (3 cr)
OR COMM 335 - Writing Across Platforms (3cr)
COMM 304 - History of Film (3 cr)
OR COMM 305 - History of TV (3 cr)
OR COMM 306 - History of Advertising (3cr)
COMM 352 - Computer-Mediated Communication (3 cr)
Select 9 credits from the following:
COMM 402 - Seminar in Communications (3cr)
COMM 403 - Media Studies (3 cr) ***
COMM 404 - Gender and Film (3cr) ***
COMM 406 - Advertising and Imagery (3 cr) ***

Select one concentration, 15 Hours:

Digital Filmmaking Concentration, 15 Hours:

Select 12 credits from the following:
COMM 329 - Sound Design (3 cr)
COMM 350 - Digital Filmmaking (3 cr)
COMM 333 - Music Video (3 cr)
COMM 343 - Graphic Novel (3 cr)
COMM 345 - Animation and Communication (3 cr)
COMM 346 - Motion Graphics (3 cr)
COMM 347 - Special Effects (3cr)
COMM 354 - Experimental Video (3 cr)
COMM 356 - Elements of Film (3cr)
COMM 360 - TV Production (3 cr)
One course from the strategic communication concentration (3)
Required:
COMM 420 - Advanced Production (3 cr)

Communication Studies concentration, 15 Hours:

Select any 12 credits from the 300-level courses in the digital filmmaking or strategic communication concentrations (12)

Required:
COMM 420 - Advanced Production (3 cr)
OR COMM 447 - Advanced Internet Media (3 cr)
OR COMM 470 - Strategic Campaigns (3cr)

Note(s):

**Students may take practicum courses three times for a total of nine credit hours. The first three hours count toward a major and any additional hours are counted as general electives.

***COMM 403 - Media Studies , COMM 404 - Gender and Film , and COMM 406 - Advertising and Imagery are also electives in the women’s studies minor.

****COMM 399 Special Topics and COMM 402 - Seminar in Communications are courses in new technologies, course content, or faculty research and publication. These courses may be taken more than one time if the topics or instructors are different. These classes may be used as substitutions for courses in the regular catalog; please obtain permission to substitute a course from the department chair prior to registration.

Four-Year Course Progression

**Communication and New Media, B.S.**
FALL		FIRST YEAR		SPRING		FIRST YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
Core Curriculum	1	First-Year Experience (FYEX)	1	Core Curriculum	1	ENGL 102 or 103	3
Core Curriculum	1	ENGL 101	3	Core Curriculum	1	Mathematics (MA)	3
GSPE 210	2	Fitness for Life (WE)	3	Core Curriculum	2	Choose SO-CK with advisor	3
Core Curriculum	1	History	3	Core Curriculum	2	Choose AR with advisor	3
Core Curriculum	2	Choose HM-GL with advisor	3	COMM 203		Communication and New Media	3
Elective		Elective (BS)	2			TOTAL	15
		TOTAL	15

FALL		SECOND YEAR		SPRING		SECOND YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
Core Curriculum	1	Lab Science (LS)	4	Core Curriculum	1	Lab Science (LS)	4
Core Curriculum	2	Choose SO-CK with advisor	3	COMM 352		Computer-Mediated Communication	3
COMM 302		Narrative Scriptwriting OR		COMM 305		History of TV	3
COMM 304		History of Film (WM)	3	Elective		Elective (BS)	3
Elective		Elective (BS)	3	Elective		Elective (BS)	2
Elective		Elective	2			TOTAL	15
		TOTAL	15

FALL		THIRD YEAR		SPRING		THIRD YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
COMM		300-level Concentration	3	COMM		300-level Concentration	3
COMM		300-level Concentration	3	COMM		300-level Concentration	3
COMM		Practicum	3	Minor		Minor	3
Minor		Minor	3	Minor		Minor	3
COMM 406		Advertising and Imagery OR		COMM 406		Advertising and Imagery	3
Minor		Minor	3			TOTAL	15
		TOTAL	15

FALL		FOURTH YEAR		SPRING		FOURTH YEAR
Sub./Course No.	Tier	Title	Credit	Sub./Course No.	Tier	Title	Credit
COMM 400		Media Law and Ethics	3	COMM		Internship, Co-op, or Seminar	3
COMM 403		Media Studies	3	COMM 461		Senior Capstone Project	2
COMM 420		Advanced Production	3	COMM		Concentration or Minor	9
Minor		Minor	3			TOTAL	14
COMM		Concentration or Minor	3
COMM 451		Senior Capstone Preparation	1
		TOTAL	16			DEGREE TOTAL	120
June 17, 2016

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Communication and New Media, B.A. or B.S.

Curriculum for a Bachelor of Arts, Major in Communication and New Media

Required courses, 39 + 12 Language Hours:

Required core courses, 18 Hours:

Select one concentration, 12 Hours:

Digital filmmaking concentration, 12 Hours:

Communication Studies concentration, 12 Hours:

Strategic Communication concentration, 12 Hours:

Required practicum** (one course from the following), 3 Hours:

Required capstone courses, 6 Hours:

Four-Year Course Progression

Curriculum for a Bachelor of Science, Major in Communication and New Media

Required courses, 45 Hours:

Required core courses, 21 Hours:

Select one concentration, 15 Hours:

Digital Filmmaking Concentration, 15 Hours:

Communication Studies concentration, 15 Hours:

Strategic Communication concentration, 15 Hours:

Required practicum ** (one course from the following), 3 Hours:

Required capstone courses, 6 Hours:

Note(s):

Four-Year Course Progression