Jul 18, 2024  
2020-2021 Shepherd University Catalog 
2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

Marketing Minor

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Curriculum for a Minor in Marketing

The marketing minor enables students to have the opportunity to apply their academic expertise to the world of work. The marketing minor prepares students to be better consumers, giving them an understanding of the power of various selling machines in our society. Students will understand the impact of advertising on their pocketbooks; they will appreciate the power of pricing strategies; they will examine the impact of government regulations on marketing efforts; they will explore the ethical issues surrounding marketing. This should lead to a positive impact on other departments because of the complementary nature of the marketing minor.

Total hours required, 18 Hours:


45 hours of upper-division credits are required for graduation.

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