Dec 08, 2022  
2014-2015 Shepherd University Catalog 
    
2014-2015 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 405 - Marketing Research

(3 cr) Examines research as a decision tool for marketing management and the role of research in marketing, risk reduction, decision-making, problem definition, research design, sampling, data collection and analysis, and interpretation of results. Both theory and application are stressed. Projects within the local communities will be assigned to students when available. Prerequisites: BADM 340  and BADM 224 .



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