Dec 02, 2022  
2014-2015 Shepherd University Catalog 
    
2014-2015 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 395 - Consumer Behavior

(3 cr) Macro and micro consumer behavior. The influence of psychological, sociological, and cultural factors on behavior of consumers and industrial buyers. Shows how this knowledge is indispensable to the marketing manager when making decisions about product, price, and channels of distribution. Prerequisites: BADM 340 .



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