Nov 28, 2022  
2014-2015 Shepherd University Catalog 
    
2014-2015 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 375 - Strategic Marketing

(3 cr) Both a conceptual and a pragmatic approach to the strategic marketing planning process. The contributions of marketing concepts, philosophy, and methodology to strategic management and linkage between marketing and corporate strategy. Prerequisites: BADM 224  and BADM 340 .



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