Dec 08, 2022  
2014-2015 Shepherd University Catalog 
    
2014-2015 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 360 - Marketing of Services

(3 cr) This course introduces the student to services marketing as a separate and distinct area of marketing thought and practice. Students understand its powerful influence in competitive markets focusing on three main services marketing areas: the service customer, the service company and the integration of marketing; and human resources and operations within the service system. Students will develop proficiency in analyzing and judging the merits of services marketing strategies and assist them in making strategic decisions in both business and consumer services industries. Prerequisites: BADM 340 .



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