BADM 405 - Digital Marketing

(3 cr) Digital Marketing provides an in-depth look at the various digital channels and techniques used to market products and services online. The internet is a dynamic marketplace, and this class will give you the theoretical understanding necessary to adapt to its many changes. By the end of the course, you will be equipped with the skills needed to manage comprehensive digital marketing campaigns. You will also be prepared to walk into any company with an online presence and improve its digital marketing performance, navigating the rapidly evolving digital landscape.  Previously titled Marketing Research, Fall 1993 - Fall 2015. Prerequisites: BADM 340 , or permission of instructor.