Oct 11, 2024  
2022-2023 Shepherd University Catalog 
    
2022-2023 Shepherd University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BADM 396 - Marketing Research

(3 cr) Nature and uses of marketing research in business; methods of collecting, analyzing and interpreting data for business decisions, with specific application to problems in marketing; development of research questions, setting research objectives, and implementing research. Previously numbered BADM 405. Prerequisites: BADM 340  and BADM 224 .



Add to Portfolio (opens a new window)