Apr 19, 2024  
2020-2021 Shepherd University Catalog 
    
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2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

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PSCI 306 - Introduction to Political Communication

(3cr) A broad introduction to the communication techniques and strategies that allow policy advocates, campaign executives, public relations officers, political consultants and other political professionals to create, shape, and distribute messages that can influence the political process. Areas of study include election campaigns, government operations, media content, and communication processes with a particular focus on the comparison between traditional media and social media platforms and management of communications in today’s 24-hour news cycle. Prerequisites: PSCI 100  or PSCI 101  or permission of instructor.


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