Jan 11, 2026  
2009 - 2011 Catalog 
    
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2009 - 2011 Catalog [ARCHIVED CATALOG]

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RECR 326 - Advertising and Public Relations for Sport Professionals

(3 cr)This course introduces strategies, issues, and effective practices of communication in the sports field and its constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, advertising, and representational ethics. Students gain practical experience in writing sports-related news releases, conducting surveys, and designing integrated campaigns.


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