Skip to Navigation
 
    Shepherd University
   
 
  Jul 28, 2017
 
 
    
Skip Navigation
2011-2012 Shepherd University Catalog [ARCHIVED CATALOG]

Marketing Minor


Return to: Colleges/Departments/Programs

Curriculum for a Minor in Marketing


The marketing minor enables students to have the opportunity to apply their academic expertise to the world of work. The marketing minor prepares students to be better consumers, giving them an understanding of the power of various selling machines in our society. Students will understand the impact of advertising on their pocketbooks; they will appreciate the power of pricing strategies; they will examine the impact of government regulations on marketing efforts; they will explore the ethical issues surrounding marketing. This should lead to a positive impact on other departments because of the complementary nature of the marketing minor.

Total hours required, 18 Hours:


Note(s):


45 hours of upper-division credits are required for graduation.

Return to: Colleges/Departments/Programs