Oct 19, 2018  
2018-2019 Shepherd University Catalog 
    
2018-2019 Shepherd University Catalog

Marketing Minor


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Curriculum for a Minor in Marketing


The marketing minor enables students to have the opportunity to apply their academic expertise to the world of work. The marketing minor prepares students to be better consumers, giving them an understanding of the power of various selling machines in our society. Students will understand the impact of advertising on their pocketbooks; they will appreciate the power of pricing strategies; they will examine the impact of government regulations on marketing efforts; they will explore the ethical issues surrounding marketing. This should lead to a positive impact on other departments because of the complementary nature of the marketing minor.

Total hours required, 18 Hours:


Note(s):


45 hours of upper-division credits are required for graduation.

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