May 26, 2020  
2015-2016 Shepherd University Catalog 
    
2015-2016 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 360 - Marketing of Services

(3 cr) Introduces services marketing as a separate and distinct area of marketing thought and practice; focus on problems and strategies specific to marketing intangibles; emphasis on service universals rather than on any particular industry; study of the powerful influence in competitive markets focusing on three main services marketing areas (the service customer, the service company, and the integration of marketing) as well as human resources and operations within the service system.



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