May 29, 2020  
2015-2016 Shepherd University Catalog 
    
2015-2016 Shepherd University Catalog [ARCHIVED CATALOG]

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BADM 350 - Retailing

(3 cr) Survey of the concepts, policies, theories, and practices for managing a retail firm in a competitive environment; topics include functions of retailers, retail customers, supply chain, legal and ethical behavior, location analysis, pricing, promotion, customer services, and layout; discussion of retail strategies such as channels of distribution, private labels, visual presentation, and marketing mix that influence a retail business model.



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