Oct 30, 2025  
2020-2021 Shepherd University Catalog 
    
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2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

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MBA 504 - Non-profit and Service Marketing

(3cr) This course concentrates on the differences between the for-profit environment and the non-profit sector, including healthcare, human services, government, religion and utilities. It reviews the traditional elements of marketing and their application in a non-profit/service environment. It concentrates on the intangible aspects and customer focus of service marketing and teaches the tools and strategies needed to succeed in a service industry using a combination of lecture, interactive exercises and guest speakers from local service organizations.


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