Apr 19, 2024  
2020-2021 Shepherd University Catalog 
    
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2020-2021 Shepherd University Catalog [ARCHIVED CATALOG]

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RECR 326 - Public Relations (PR) in Sport

(3cr) This course introduces strategies, issues, and effective practices of communication in the sports field and its constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, advertising, and representational ethics. Students gain practical experience in writing sports-related news releases, conducting surveys, and designing integrated campaigns.  Previously titled Advertising and Public Relations in the Sports Profession.


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