Jul 13, 2020  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog
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BADM 411 - New Venture Creation

(3cr) Comprehensive exploration of the various tools, documents, and subject materials utilized to start and grow a venture; includes the entrepreneurial perspective, opportunity identification, business model creation, customer discovery, customer generation, market and industry analysis, integrate marketing, feasibility analysis, organizational design and staffing, operational requirements, developing the business/marketing/financial organizational plans, and financing the new venture.  Previously titled Entrepreneurship and New Venture Formation. Prerequisites: BADM 311  and BADM 370 .



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