Aug 10, 2020  
2020-2021 Shepherd University Catalog 
    
2020-2021 Shepherd University Catalog
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BADM 359 - International Business

(3 cr) Selected themes in global business from the perspective of marketing including cultural considerations, implementation of strategies, and management concerns including developing business alliances, theories of firm boundaries, markets for technology and the changing division of innovative labor in industry value chains, and hiring and training of foreign staff; exploration of challenges facing modern corporations in organizing cross-border activity that spans multiple stages of the value chain. Prerequisites: ECON 205 .



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