Nov 17, 2018  
2018-2019 Shepherd University Catalog 
    
2018-2019 Shepherd University Catalog
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COMM 406 - Advertising and Imagery

(3 cr) This course explores the significance and influence of advertising, public relations, and public opinion on contemporary culture. The history, institutional practice, and aesthetics of advertising, public relations, and public opinion will be studied. The course will consider the social, political, cultural, and personal dimensions of interpreting advertising, public relations, and public opinion.



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