Jan 24, 2019  
2017-2018 Shepherd University Catalog 
    
2017-2018 Shepherd University Catalog [ARCHIVED CATALOG]

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MBA 545 - Professional Selling and Sales Management

(3 cr) The purpose of this course is to introduce graduate students to the basic components of both the revenue generation and revenue enhancement processes and how to manage the revenue generation process (sales management). The perspective taken is that of a participant (sales person) for the sales portion of the class and as a sales manager/decision maker in an organization.



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